Smart EQ
Smart EQ Nanotecnologia auto Mercedes lanciando Smart nel 1998 ha applicato perfettamente la teoria del posizionamento di marketing: ha creato una nuova categoria di auto (non un segmento, ma proprio una categoria) e lo ha fatto rinunciando ad utilizzare il marchio Mercedes Benz, ma ideandone uno nuovo. Due passaggi tutt'altro che banali che però hanno […]
Work in progress...
https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nano-6.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nano-5.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nano-4.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nano-3.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nano-2.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nano-1.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-detailing-4.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-detailing-3.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-detailing-2.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-detailing-1.jpg
Risultato finale...
https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-10.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-9.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-8.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-7.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-6.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-5.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-4.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-3.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-2.jpg https://dev3.daimoncommunication.com/wp-content/uploads/2022/07/Smart-EQ-nanotecnologia-1.jpg